Journey in NM3217

  The signifier of the print advertisement as shown displays something that looks like a Ketchup bottle with the text "No one grows Ketchup like Heinz." written on the bottom. Upon closer inspection, we can see that the bottle of Ketchup does not come in normal packaging (e.g. a plastic or glass bottle) but looks like it is made out of fresh tomatoes. The signified implies the concept of how the Ketchup made by the brand Heinz uses natural ingredients and has little to no preservatives. This is emphasized by the fact that they used the main natural ingredient used in Ketchup: tomatoes, as the material to mimic the Ketchup bottle. The words at the bottom also implies the 'naturalness' of Heinz's Ketchup as they used the word "grows" instead of a verb like "makes" or "has": making it akin to a plant instead of a manufactured good.

Advertisement by NEA Description This advertisement by the National Environmental Agency (NEA) of Singapore uses the metaphor of comparing the experience of using a public toilet with a horror movie. This is shown by making monsters out of the different things that we are disgusted by when using public toilets (e.g. Urine on the seat and Unflushed feces) Analysis The ideas of the different things that we are disgusted by are displayed as horror movies monsters in the advertisement. This is done to communicate the idea that we should not do these things as it would be viewed as unpleasant and disturbing, akin to finding monsters in horror movies. Interpretation This advertisement in making the relation between acts of disgust and horror movie monsters allows the user to remember distinctly some of the things they have to practice when using public restrooms. It allows for the viewers to be clear of the objective of the campaign and is effective in making them remember. Judgement This ad...

  Pix - The helpful robot During my 3 years of study in university doing Computer Science, I began to grow a liking towards Game Development. It eventually became my newfound passion and I would always be working on a project every time someone would ask. When I think about what drives me creatively, I imagine a machine that can keep up with the latest technology and smoothly operate in order for me to put in my 100% into creativity whether is it coming up with new game ideas or level designs. Some features include: The highest specs of graphic cards that always upgrades itself in order to keep up with break-throughs in game development in the future Built in bubble-tea maker to help me when I'm in a creative slump or rut The ability to play calming music when I need to clear my headspace An AI that can initiate conversations in order to churn any ideas I have around in order to come up with something more concrete that is feasible and fun